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Team Portrait

Hello, We're Optimized HR

We blend strategy, empathy, and expertise to deliver scalable HR solutions that work.

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Optimized HR is a mission-driven provider of modern HR solutions

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Optimized HR Consulting was founded by Erica Horandt, a U.S. veteran and dynamic leader with deep experience across corporate enterprises and emerging businesses alike. As the force behind this proudly woman-owned firm, Erica brings a mission-driven approach to HR—combining strategic insight with a personal touch to help organizations of all sizes navigate people challenges with clarity and confidence.

At Optimized HR, we lead with empathy and back it with expertise. We know that behind every policy, process, or paycheck is a person—and that matters to us. Whether you're building a workforce or building your future, we’re here to guide you with honesty, clarity, and care. Because we believe HR should feel human—and your success is our mission.

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The Heart of Our Work

Empowering the Future of HR

Optimized HR was born out of a simple belief: that businesses and professionals deserve better HR solutions—ones that are strategic, scalable, and human. After working across payroll, compliance, benefits, and systems, we saw a gap: too many organizations struggling with outdated tools and reactive support.

We set out to change that. From day one, our focus has been on helping leaders build better workplaces through tech-forward systems, compliance confidence, and people-first strategy. Today, we’re proud to support businesses, unions, and professionals with custom solutions that adapt to every stage of growth.

The future of work is evolving—and we’re committed to making sure you evolve with it.

Why We Exist

At Optimized HR, our mission is to deliver strategic, people-first solutions that simplify HR, strengthen compliance, and empower growth.

We partner with businesses, professionals, and labor organizations to provide high-impact support across HR systems, workforce strategy, and operational compliance—without the overhead of a full-time team.

By combining real-world expertise with a flexible consulting model, we help our clients navigate change, modernize processes, and create workplaces that work—for everyone.

TESTIMONIALS

The Impact Behind the Mission

"Before Optimized HR, I was constantly worried about making a payroll mistake. Now everything runs smoothly—and I finally have time to focus on growing my business."

-James A., General Contractor

"I hadn’t touched my resume in years. After working with them, I landed three interviews in two weeks—and accepted a role with a $30K salary increase."

— Danielle R., Marketing Manager

"They helped us build everything—from onboarding to policies to compliance. I stopped ‘winging it’ and finally feel like a real company."

— Alicia M., Tech Startup CEO

"They understood our labor requirements and made sure our HR policies aligned with our union agreements. Incredibly knowledgeable and easy to work with."

— Marco L., Operations Director (Public Sector)

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