About the Role
Job Title: Marketing & Client Relations Specialist
Location: Orlando, FL
Employment Type: Full-Time
Job Summary:
The Marketing & Client Relations Specialist will be responsible for developing and executing branding strategies, managing client relationships, and driving engagement through marketing campaigns. This role requires creativity, strategic thinking, and strong communication skills to enhance Optimized HR Consulting’s visibility and impact.
Key Responsibilities:
- Develop and implement branding strategies to strengthen Optimized HR Consulting’s market presence.
- Create and manage marketing campaigns across digital and traditional platforms.
- Conduct market research to identify trends, target audiences, and opportunities for growth.
- Collaborate with internal teams to ensure consistency in brand messaging and visual identity.
- Design and produce promotional materials, including brochures, social media content, and advertisements.
- Monitor and analyze campaign performance metrics to optimize strategies.
- Manage the organization’s online presence, including website updates and social media platforms.
- Build and maintain strong client relationships, ensuring satisfaction and engagement.
- Act as the first point of contact for potential and existing clients, addressing inquiries and fostering partnerships.
Why Join Optimized HR Consulting?
At Optimized HR Consulting, you’ll have the opportunity to:
- Lead impactful marketing initiatives that drive brand awareness and engagement.
- Collaborate with passionate professionals in a supportive environment.
- Access professional development opportunities to advance your career.
- Enjoy a competitive salary and benefits package tailored to reward your contributions.
- Be part of a team that values diversity, equity, and inclusion in all aspects of its operations.
Requirements
Education & Experience
Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
3-5+ years of experience in marketing, branding, or client relations roles.
Proven track record in developing and executing branding strategies and marketing campaigns.
Experience in client relationship management, ensuring high engagement and satisfaction.
Skills & Competencies
Expertise in brand strategy development, including market research and competitor analysis.
Proficiency in digital marketing tools (e.g., SEO, social media platforms, email marketing software).
Strong creative and analytical skills to design campaigns and measure their effectiveness.
Excellent communication and interpersonal skills for collaboration and client engagement.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Knowledge of CRM systems to track and enhance client interactions.
Certifications (Preferred)
Certifications in digital marketing or branding, such as Google Ads, HubSpot, or Hootsuite.
Specialized training in graphic design or content creation tools (e.g., Adobe Creative Suite).
About the Company
About Us - Optimized HR Consulting
At Optimized HR Consulting, we are driven by a mission to empower organizations with innovative and tailored HR solutions that promote equity, inclusion, and employee well-being. Founded by Erica Ann Horandt, we specialize in creating impactful strategies to optimize workforce processes, enhance leadership, and foster workplace cultures that prioritize diversity, equity, inclusion, and belonging (DEI&B).
With expertise in HR operations, employee engagement, leadership development, and HR technology integration, we partner with businesses and nonprofits to unlock their full potential. Our services are designed to address unique challenges, whether organizations are scaling operations, aligning teams with organizational goals, or creating systemic change within their culture.
At Optimized HR Consulting, we don’t just deliver solutions; we create lasting partnerships. By focusing on technology, analytics, and mentoring, we help organizations navigate HR complexities with confidence and build sustainable growth.
Our Mission: To drive organizational success by leveraging innovative HR strategies that empower people and promote a thriving, inclusive workplace.
Our Vision: A world where all organizations achieve sustainable growth through equity, empowerment, and innovation.
Values:
- Integrity: We uphold ethical principles and transparency in all our interactions.
- Collaboration: We believe in the power of partnership to achieve shared goals.
- Innovation: We embrace change and use cutting-edge tools to optimize outcomes.
- Equity: We advocate for fair opportunities and inclusive workplace cultures.